Unrelated: More than eight years ago, in January 2006, I did a Google search for the phrase “is the new”. This is what I found:

30 is the new 20
40 is the new 30
50 is the new 30
50 is the new 35
60 is the new 40
MP3 is the new 45
three is the new two
Twelve is the new two
Young is the new old
Old is the New New
Old is the New Black

Black is the new red
black is the new white
black is the new black
white is the new black
Green is the New Black
Green is the new Pink
orange is the new pink
Orange is the new black
Pink Is The New Black
Pink is the new grey

Vegan is the new black
Organic is the new kosher
Local is the new organic
Gin Is The New Vodka
whiskey is the new vodka
vodka is the new beer
Folk is the New Black
Debt is the new black
Jesus is the New Black
Simple is the new black
Simple is the new Complicated
Gay is the new black
Gay is the new straight
Christian is the new gay
Sleep is the new sex

Cycling is the new golf
World of Warcraft is the new golf
knitting is the new gaming
Geek Is The New Cool
Dorky is the New Cool
feed:// is the new http://
Blogging Is the New Black
Search Is the New Black
Mobile search is the new black
XML is the new black
VoIP is the New Black
P2P is the new bong
Apple Is The New Sony
Apple is the new Microsoft
Microsoft is the New Apple
DRM is the new Microsoft

Awake is the New Sleep
Quiet Is the New Loud
Baltimore House Music Is The New Dylan
Adrian Orange is the new Bob Dylan
Missy is the new Dylan
Glam Is the New Metal
cricket is the new rock n’roll

Small is the new big
Small Is the New Small
Stealing Is the New Stealing
Ugly is the new beautiful
nasty is the new nice
hate is the new love
Love Is The New Hate
Separate is the ‘new together’
Milwaukee is the new Montreal
Philadelphia is the new Williamsburg
Detroit is the new Seattle
Australia is the new black

Microfiber is the New Terry
Bamboo Is The New Cotton
Big Tuna is the new Big Tobacco
Clarendon is the new Helvetica

Violence is the New Profanity
Clueless is the new black
Stupid is the New Smart
fake is the new real
Fat is the new thin
Flat is the New Round
Awful is the new awesome

Thursday is the New Wednesday
TUESDAY IS THE NEW MONDAY
Cyber Monday Is The New Black Friday
Halloween Is the New Christmas

Guilt Is the New Heroin
Alcohol is the new crack
cheese is the new morphine
Cheese is the new cool

Bad is the new good
Nonsense is the new sense
this is the New Normal